Performance Intermediates launches new campaigns on LinkedIn
LinkedIn is an internet platform on which people network and exchange information. It is open to everybody; private and professional users.
It is mainly used as a professional network, however. For this reason, Performance Intermediates has been active on LinkedIn for around one year now. The goal is to develop an additional communication channel to reach our customers - a more direct and friendly approach for an additional customer touchpoint. This can be done by using so-called campaigns, which begin with a hashtag (#). These are a sequence of publications that follow a specific topic. And this is where our employees come in. Everybody has a role to play, each contribution brings us closer to our customers and makes us more likable. The LinkedIn community is increasing quickly, the focus page of Performance Intermediates has more than 900 followers meanwhile.
In our most recent new campaigns #Chemistry4People and #C4Regions, the focus is on our new Evonik value “Openness”. Many colleagues have already got involved. If you would like to play your part, then please contact Ricarda Wiezin. She will provide you with a few hints and tricks – here on the intranet.
With this hashtag, colleagues appear at regular intervals to talk about their roles and explain how they contribute to the “Chemistry4People” vision. In line with the motto, “Shaping the future of C4-based chemicals together with our customers!”, PI provides readers with exciting personal glimpses into the world of C4 chemistry.
The future of C4-based chemicals will be varied and will be played out in the most diverse locations. The #C4Regions campaign features a round-the-world-trip in which colleagues from the regions introduce themselves. They tell us what they like about working in their regions and what is special about their work. With #C4Regions, Performance Intermediates is opening up new perspectives and showing how close collaboration around the world contributes to the future of the business line – an important step toward an open and trusting culture.
If you have any questions, please do not hesitate to get in contact with us.
Junior eMarketing Manager
Evonik is one of the world leaders in specialty chemicals. The focus on more specialty businesses, customer-oriented innovative prowess and a trustful and performance-oriented corporate culture form the heart of Evonik’s corporate strategy. They are the lever for profitable growth and a sustained increase in the value of the company. Evonik benefits specifically from its customer proximity and leading market positions. Evonik is active in over 100 countries around the world with more than 36,000 employees. In fiscal 2018, the enterprise generated sales of €15 billion and an operating profit (adjusted EBITDA) of €2.6 billion.
In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.