Press release
October 10, 2019

Digitalization in the petrochemical industry

PI sets new standards & launches additional customer touchpoints at the #EPCA53 in Berlin.

The Performance Intermediates (PI) business line was represented at the largest conference of the petrochemical industry in Europe, the European Petrochemical Association (EPCA), in Berlin from October 6th to 9th, 2019. In addition to the good opportunity to expand business relationships with existing customers - and at the same time, to start conversations with potential new customers - PI has introduced the new C4Business® online module to its customers.

Digitalization in the area of Marketing & Sales at PI means the development of digital services for targeted interaction and collaboration with the customers. The goal is to generate significant added-value for the customers, to intensify the customer loyalty and to enter into new customer relationships. With C4Business®, the new collaboration- and communication platform with customers, PI created a further customer touchpoint.

But what is exactly C4Business®? The new module from the C4Connect® family bundles all information of the joint business in form of customer dashboards and shared forecast tools in one platform. And with a 24/7 accessibility. The Performance Intermediates business line is currently working on the implementation of additional functions.

In the future, current market developments and a shared document repository will also be available for the customer. The business line also would like to offer its customers the possibility of "Track & Trace" in the future. We make digitalization simple.


Christian Bierhaus
Phone: +49 2365 49-86561